Seeds Fund Recipient

In late 2020, longtime Counter Culture Coffee partner, Cenfrocafe in Northern Peru, used Seeds funding to participate in the Equal Origins Partnership for Gender Equity’s Virtual Learning Journey sessions.

This 10-week online series increases gender equity awareness, action and impact. The program brings together coffee and cacao producer organizations throughout Latin America to deepen their understanding of how gender equity policies benefit their members and communities. Roasting companies and other market actors also participated, sharing experiences and ideas implemented throughout these diverse value chains.

The Partnership for Gender Equity (PGE) is engaging allies across the coffee and cocoa industries to be at the forefront of a sector-wide efforts to make gender equity standard practice in the coffee and cocoa supply chains – favorably impacting the lives of millions of farming women and their families.

Seeds Program

Counter Culture Coffee collects $0.01 from every pound of coffee sold to fund our Seeds program. Annually, $1 per pound of our winter coffee blend, Iridescent, goes to further increase our contribution. Seeds offers financial grants to producers and producer organizations we work with to implement sustainability projects they identify as beneficial. To date, we’ve allocated over $280,000 to Seeds projects.