What is Bloom?

Counter Culture Coffee commits to supporting sustainability at each stage of the supply chain. The Bloom fund supports this initiative at the cafe level. Rooted in the belief that everyone’s path toward sustainability looks a little different, this program supports sustainability projects of all shapes and sizes. 

Bloom mirrors our Seeds program, which supports sustainability initiatives for Counter Culture’s coffee-producing partners. We fund each program by setting aside one penny per pound of coffee sold. Just like we set aside $1 per pound of Iridescent winter blend sales for Seeds, Bloom receives $1 for every pound sold of Perennial, our Spring limited-release blend.

Available for social, fiscal, and environmental initiatives, Counter Culture Wholesale Partners may receive grants to fund self-determined sustainability projects.

Application Process:

Strong applications have clear goals, provide specifics about how the funds will be used, establish metrics for the success of the initiative, and make a strong case for the environmental, social, and/or financial sustainability benefit that will result from the project.

If selected, applicants will be asked to report progress as follows:

• 3 months from grant issuance: Providing updates on the progress of the project.
• 1 year from grant issuance Providing progress or confirmation of completion of the project, as well as any data that helps us understand the impact of this project on your business. Pictures and videos are encouraged.

This application is meant to be simple and accessible. We ask applicants to please complete the form with thoroughness and concision in mind. Please email your customer representative here at Counter Culture or bloom@counterculturecoffee.com for questions and comments in regard to the form.

Application Period:

At the close of the application period, we will contact you via email with your application status and may ask follow-up questions. We will notify you regarding your application status approximately 30 days after the close of the application period.

Spring/Summer application deadline: July 31

Fall/Winter application deadline: January 31

If you represent a Counter Culture Wholesale Partner, you can apply for a grant today!

 Let your ideas Bloom on this application.

Image: Emma from Fount Coffee + Kitchen in Morrisville, NC. Fount have been a Wholesale partner since they opened in 2018.